Designing a Kickstarter Reward Strategy That Converts
With all the mayhem involved with launching a Kickstarter campaign, reward strategy too often becomes an afterthought for creators.
I get it. There are so many exciting and hands on tasks to-do… the last thing you want to do is dive into a spreadsheet and figure out your pricing strategy. And when you do sit down to figure it out, you find yourself asking… how much should I discount? How many rewards should I have? Should I create a $1 reward? Kickstarter tells me the most popular reward is $25, is that right?